Frupys
- Client
Frupys Ice Cream Shop
- Technologies
Astro, Tailwind CSS, JavaScript
- Links
Overview
A modern, engaging frontend web application designed for Frupys Ice Cream, serving as a digital marketing platform where customers can explore unique ice cream offerings, learn about the brand story, and connect with this creative ice cream company. Built with Astro and styled with Tailwind CSS for optimal performance.
Technologies
- Astro
- Tailwind CSS
- JavaScript
- Responsive Design
- Vercel
- Figma
- Modern Animation Techniques
Key Features
- Vibrant, interactive product showcase with detailed flavor descriptions
- Category filtering system for product exploration (fruity, creamy, seasonal)
- Company insights section highlighting brand mission and history
- User-friendly contact form for customer inquiries
- Fully responsive layout optimized for all device types
- Colorful, fruit-inspired design palette with engaging animations
- Performance-optimized architecture with fast load times
- SEO-friendly structure to improve brand visibility
Challenges & Solutions
Visual Impact Without Performance Compromise
Balanced the need for vibrant, high-quality product imagery with performance requirements by implementing optimized assets and efficient coding practices, resulting in a visually striking site that maintains fast load times.
Consistent Brand Experience Across Devices
Ensured the playful, refreshing brand identity was consistently conveyed across all screen sizes by developing a responsive design system that adapts while maintaining the core visual elements that define the Frupys experience.
Intuitive Product Discovery
Created an intuitive navigation and filtering system that allows customers to easily explore the diverse product range based on preferences, making the digital product discovery experience as enjoyable as visiting a physical ice cream shop.
My Role
Frontend developer responsible for implementing the Astro framework, designing the responsive layout system, creating interactive product showcases, and ensuring optimal performance across all devices.
Project Links
Results
Delivered a high-performance website that effectively showcases Frupys' product range and brand personality, providing an engaging platform for customer interaction and product discovery that aligns perfectly with their creative market positioning.
